Genworth brings its aging experience to Liberty Science Center

LSC News

Genworth continues the GenWell℠ Tour with a one-of-a-kind interactive exhibit at Liberty Science Center from April 1 – 10, 2016. Debuting at the Consumer Electronics Show (CES) earlier this year to rave reviews, the GenWell Tour – featuring the Genworth Aging Experience – is a nationwide consumer education campaign built to spark a national dialogue around the emotional, physical, and economic effects of aging.

With 75 million baby boomers (nearly a quarter of the population) approaching retirement and more than 70% of Americans over the age of 65 requiring some form of long-term care during their lifetime, aging—and the effects it has on loved ones—is a reality that impacts everyone. Thus, Genworth, in partnership with technology innovation firm Applied Minds, built the Genworth Aging Experience using advanced technology to encourage an informed, intergenerational conversation about aging so that as a society, we can better prepare for the future.

The Genworth Aging Experience is based on one fundamental idea: Education through experience is the best way to build empathy and awareness. At the center of the exhibit is the R70i Aging Suit –an immersive, technology-enabled experience that allows participants to feel the effects of aging firsthand.

Using highly sophisticated computing and robotic technologies—such as fully immersive, real-time augmented reality – the R70i Aging Suit simulates common, age-related impairments from cataracts to arthritis. While in the suit, participants are asked to conduct everyday tasks – like walking or driving – with and without the imposed impairments to show how, comparatively, these activities become increasingly challenging as we age.

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